12-11-2018

Digital Marketing course


With the evolution of modern technology, businesses are doing everything they can to keep- up or help the organization establish an online presence. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

 

The training course attended by our employee covered every dimension of modern digital marketing, advertising formats to digital displays and search engine marketing. Topics included how to use digital marketing tools to boost brand popularity, recruit customers and increase revenue. The practical lessons included the following topics:

  • Google Analytics
  • Google AdWords
  • Facebook Business Manager
  • Facebook Ads

 

Since today, almost all businesses have an online presence via a website, it becomes very important to learn the inner structure of your website to see whether it is serving its purpose or not. This proved the necessity of this training and our employee learned to report website analytics data through Google Analytics - one of the most popular digital analytics software. It is a free web analytics service that allows you to analyze in-depth details about the visitors to your website. It provides valuable insights that can help you to shape the success strategy of your business.

 

The trainee successfully passed the exam and received a certificate accordingly. 

 

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